Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. […]
Ten years ago, the concept of using social media for business was foreign. Today, however, with the rise of giants like Instagram, YouTube and Facebook, many businesses see the marketing value in these sites. The boom of the social media influencer and content creator market has opened new doors of opportunities. Social media and influencers […]
Most businesses create social media profiles for their brands to further their marketing efforts. An estimated 3.6 billion people use social media regularly, and that number continues to climb. With so much social activity, it’s crucial to engage with your audience on social platforms. Unfortunately, there are many businesses online that don’t properly optimize their profiles. An unoptimized […]